From an idea to a finished video

01A product clip for social

You have photos of a product and want it in a scene you could not shoot.

1. 1Open Video and choose Put it in a scene.
2. 2Add up to four pictures of the product.
3. 3Describe the scene: where it is, what happens, the light, how the camera moves. Press Help me write it if you only have a rough idea.
4. 4Pick the shape for where it will be watched: tall for Reels, Shorts and TikTok, wide for YouTube.
5. 5Pick a model. Each is labelled fastest, cheapest or best quality.
6. 6When the clip is ready, schedule it to your social channels from the same screen.

Good to know: To go past one shot, use Make it longer: the new part starts on the last frame of the old one.

Rough cost: About 320 to 520 credits for an 8-second clip at 720p, depending on the model.

02A still picture brought to life

1. 1Open Images and make one to four pictures from a description.
2. 2On the one you like, choose Animate. There is no need to download and upload it again.
3. 3Describe only the movement: what moves, and how the camera moves.
4. 4If the picture and the video are different shapes, press Fill the frame so the picture covers the whole video.

Rough cost: About 10 credits for the picture, then a clip's price.

03A presenter video without a camera

1. 1Open Talking video and pick one of the 40 ready-made presenters.
2. 2Type the script. Keep sentences short: it is cut into shots of about 18 words, at sentence ends.
3. 3Pick the engine: StartVid (lowest price, 720p) or Veo (720p or 1080p). StartVid shots are lip-synced as they are made and run as long as the line, 2 to 30 seconds. Veo shots are 8 seconds at most and are lip-synced afterwards.
4. 4Choose where people will watch it (Phone, Desktop, Square post or Tall post) and, on Veo, 720p or 1080p.
5. 5Press Make video. The shots are made, lip-synced and joined for you.

Rough cost: On StartVid, about 15 credits a second, so about 450 for a 30-second video. On Veo, about 500 credits for every 8 seconds at 720p, so about 2,000 for a 30-second video.

04A presenter video in your own face and voice

1. 1Open Avatars and add yourself as a real person. You are asked to confirm consent.
2. 2In Talking video, pick your avatar and press Use my own voice. Record a short sample that begins with the consent line shown on screen.
3. 3Write the script and make the video.
4. 4To change what you are wearing or where you are, use Change outfit or setting. The new look is saved on your avatar.

Good to know: Photos of real people only work on the models that accept them. The dashboard asks whether a picture shows a real person and picks the right model.

05A screen recording with a better voice

You recorded a tutorial and the narration is rough, or you want it in another voice.

1. 1Open Talking video and switch to Voice Swap.
2. 2Upload the recording. The words are written out sentence by sentence.
3. 3Correct the script, then choose a stock voice or your own. Each sentence is placed where the original was.
4. 4Add captions. Add a presenter bubble if you want a face on screen: drag it anywhere and resize it.
5. 5Export.

Good to know: The presenter bubble is charged for every second it is on screen. Show it at the start and the end only and the cost falls sharply.

06Someone else in a clip you already have

You have a finished clip and want a different person in it.

1. 1Open Recast.
2. 2Upload a clip of 5 to 15 seconds, or pick one from your library.
3. 3Choose who should be in it: one of your avatars, or a clear, front-facing photo of one person. For a photo, tick the permission box.
4. 4Choose whether to keep the clothes from the clip, then press Recast. The motion, camera, background and sound stay as they were.

Rough cost: About 80 credits a second, so about 800 for a 10-second clip.

07A slide deck turned into a video

1. 1Open Talking video and choose Slides.
2. 2To start from a topic, use Write a lecture: say what to teach, who it is for and how long. AI drafts the slides and the narration, you read it through, and your avatar teaches it in the voice you pick.
3. 3To use a deck you already have, choose Upload a deck and add a PDF of it. Add the PowerPoint file as well and the speaker notes become the script.
4. 4Check the script for each slide, or have AI draft it.
5. 5Choose a presenter for each slide: a bubble, beside the slide, full screen, or none.
6. 6Pick a transition and background music, then export.
7. 7To reach another market, translate the whole deck into a new copy and re-voice it.

Good to know: Changing one slide does not charge again for the slides you left alone.

08The same message in another language

1. 1Open Voice & Music and paste the script.
2. 2Choose the language to speak it in. Turn on translation if the script is written in a different language.
3. 3Pick one of the eight voices.

Good to know: Speech covers 44 languages, including Hausa, Yoruba, Igbo and Swahili.

Rough cost: About 4 credits a line, plus about 4 if it is translated first.

09A whole launch from one brief

1. 1Open the launch planner and describe what you are launching and for whom.
2. 2You get a draft email campaign, a set of social posts and a video prompt.
3. 3Send the video prompt to Video, edit the posts in the social calendar, and schedule the email.

Good to know: For a normal week with no launch, the AI Planner under Social drafts a week of posts from a short brief.

10A thank-you video for your biggest fans

1. 1Open your Top Fans board and go to Fan of the week.
2. 2Read the script it wrote naming the week's top three fans, and change anything you like.
3. 3Make the talking video and watch it.
4. 4Post it. Each channel gets its own caption; where a network does not allow tagging, you are told what to do by hand.

Good to know: Nothing is made or posted until you have read the script and watched the video.

11A receptionist on your website and phone

Not a Create tool, but the next thing most businesses set up: an AI receptionist that answers your website chat and your phone from your own facts.

01A short film from an idea

1. 1Open Movie Maker, start a new film and choose I have an idea.
2. 2Write the brief, pick a look and a length. AI writes the scenes.
3. 3If the story has recurring people, you are asked whether to give each one a fixed face. Say yes for anyone who appears more than once.
4. 4Read every scene before rendering. Change the wording, the length and who appears.
5. 5Render. Scenes are made one after another, in order.
6. 6Retake any scene you do not like. The others are left alone.
7. 7Finish: music, captions, a logo, trimming and the output shape. Export.

02A film from your own script

1. 1Start a new film and choose I have a script.
2. 2Paste it with speakers named, like ADA: I told you not to come. Use NARRATOR: for voiceover and square brackets for directions.
3. 3The spoken words are kept exactly as you wrote them. Only the shot descriptions are written for you.

03Characters whose faces never change

1. 1Create each character under Avatars with clear reference pictures, before you plan the film.
2. 2Add them to the film's cast and choose who appears in each scene.
3. 3Give a character a new outfit or setting as a look on the same avatar, not as a new avatar.

Good to know: A shot takes at most three reference pictures. Keep to three named characters in any one shot, and split crowd scenes into separate shots.

04The same room from shot to shot

1. 1On a scene, turn on continuing from the previous scene. It starts on the last frame of the scene before it.
2. 2Use this inside one location, and turn it off at every cut to a new place.

Good to know: A retake of one scene also re-renders the scenes that continue from it, because their first frame has changed. Settle the early scenes of a sequence before polishing the later ones.

05Dialogue with a voice for each character

1. 1Give each avatar a voice: one of the stock voices, or one you recorded.
2. 2Write lines tagged by speaker in each scene. Each is spoken in that character's voice.
3. 3A scene one person speaks in is lip-synced by default, once it is filmed and its lines are recorded. Turn Lip sync off on a scene to keep it as a voiceover.
4. 4Scenes where two voices speak, or only the narrator, stay a voiceover, because the sync moves one face per shot. Give each speaker a scene of their own to move their lips. A sync that fails is refunded.

Good to know: Speech works in 44 languages, so a film can be voiced again in another language without reshooting.

06Footage you have already made

1. 1Add a clip from your Library as a scene. It arrives finished and costs nothing.
2. 2The scene after it can continue from its last frame.

07A full movie from a screenplay file

1. 1Choose the screenplay option and upload a Final Draft, Word or PDF file.
2. 2Cast it once: match each character name to an avatar.
3. 3Check the expected cost, which is shown before you start.
4. 4Plan and shoot it in batches over as many sessions as you like, a few scenes at a time.
5. 5Assemble. Finished scenes are joined in screenplay order, even if some are still to shoot.