AI Marketing

A/B Subject Tests

Send two subject lines to a slice of the list, let the numbers decide, and send the winner to everyone else.

Highlights

  1. 01Two subjectsWrite a second subject line and pick the share of the list that tests it.
  2. 02Decided on a clockAfter the test window the better opener wins and the rest of the send goes out.
  3. 03Winner recordedEvery sent campaign shows which subject won and by how much.

What's included

  • Test share you choose
  • Automatic winner
  • Results on the campaign
  • Works with send-time optimisation
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